Trek began in 1976, when a pair of determined guys set out to make the best bicycles the world had ever seen. ... We are driven by adventure, guided by our history, inspired by community, enchanted by the freedom of the open road and committed, always, to creating the world's greatest bicycles.


From a Connecticut workshop we set about revolutionising cycling for the better, for everyone. We assumed nothing, we iterated and reiterated and from day one we have worked on pioneering materials, ergonomics and technology, and we haven’t looked back since.


Since 1995, Cervélo has engineered innovative road and triathlon/time trial bikes. Whether you are a pro in the Tour de France, are taking on your first full distance triathlon, or simply enjoy riding on the weekends, we apply engineering, ambition, and passion to make a bike that is better for you.


Since 1972 GT Bicycles has proudly been developing bikes, for every type of rider, with a consistent mission. That mission is the same reason everybody throws a leg over their very first bike – pure fun, plain and simple. GT Bicycles remains true to sharing the stoke on two wheels which the brand was founded on because, after all, you can’t have Good Times without ‘GT’!


Electra was born in the humble surf community of Leucadia, California. Drawn to Southern California for the sun and surf, and inspired by iconic designs of the past, Benno Baenziger and Jeano Erforth resurrected the Classic Cruiser in an industry that had grown stagnant and, frankly, took itself a little too seriously. And like that, Electra put the fun into bike riding again and gave America back one of its favorite pastimes.

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