Trek began in 1976, when a pair of determined guys set out to make the best bicycles the world had ever seen. ... We are driven by adventure, guided by our history, inspired by community, enchanted by the freedom of the open road and committed, always, to creating the world's greatest bicycles.
Electra was born in the humble surf community of Leucadia, California. Drawn to Southern California for the sun and surf, and inspired by iconic designs of the past, Benno Baenziger and Jeano Erforth resurrected the Classic Cruiser in an industry that had grown stagnant and, frankly, took itself a little too seriously. And like that, Electra put the fun into bike riding again and gave America back one of its favorite pastimes.